Cape Fear Academy Launches New Visual Brand

As a new strategic plan was implemented in 2013, one of the strategies was to tell the CFA story with consistent, brand building communication, including the visual representations of the school.  After a comprehensive image audit conducted by a national company who specializes in independent schools, an updated and fresh set of marketing materials was developed.  

                          

One of the resounding themes from the audit was that CFA is a place where students are routinely encouraged, expected, and directed to “go further,” and so this tagline was the result: 

The next phase of this effort is to update our website, admissions materials, advertising and a myriad other places where the visual brand is important.